That That Fonts Have Been Trusted By Nike, Barnes and Noble, ESPN, Sony Music, Penguin Random House, Riot Games, and 1000's of designers worldwide.

Our Story

Our story is actually misleading… Cuz it’s just me, just one guy. I say “our” cuz my business friends told me it makes me sound like a “Real Business” I’m medium unsold on the concept.

As a designer I am somewhat obsessed with having control and ownership of every part of my creative process. I love making my own illustrations, taking my own photos, editing my own video and eventually (when I realized how poor I was and my creative ambition got the best of me) I decided I was going to have to make my own typefaces. So, here we are.

That That was started with the goal of helping me pay rent in NYC while I was in Grad School and unable to work. Good news is that now that I am graduated I have a new goal.

Two new goals, in fact:

1–Create The Highest Quality Typefaces

2–Make Them as Accessible as Possible

Creating great typefaces should obviously be the goal for any type foundry. As far as accessibility is concerned, I am always striving to give every designer access to my fonts. That means growing language support, accessible prices, and simple licenses.

My pricing ideology is based in an international audience with individual styles starting at $15 and massive price cuts when you buy multiple styles together.

My licensing ideology is equally as simple. One single commercial license covers desktop, web, social, broadcasting, products, advertising, branding, logo design, and pretty much everything except redistribution. License prices are based strictly on company size (employees) often small companies of just 5 people will have all 5 people using a typeface whereas large companies of 100 people might only have 3 people who use the typeface. This is why I don't think it makes sense to charge based on number of users. That model is outdated. Obviously larger companies will get more value from my products so I have found that to be the most consistent, Simple way to prices my fonts.

If you want to see any latin character added to any of the fonts, have any licensing questions, or just want to chat about anything, email me at Harbor@thatthatcreative.com.